It was do or die for tie store owner Jeremy Chen when people stopped wearing ties

Tie shop owner (and serial entrepreneur) Jeremy Chen was staring business disaster in the face when the global financial crisis lead to a huge decline in tie wearing. But instead of closing shop, he and his business partner made an ever so slight pivot thanks to one customer that walked in at the right time with a request they were destined to fulfill.

 

 

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

 

Jeremy also shares:

  • What he loves about small business
  • Why he’s started so many businesses
  • Why he decided to pivot and not shut down the tie shop
  • What role marketing has played in each of his businesses
  • And plenty more …

 

 

Here’s what caught my attention from my chat with BePromotive’s Jeremy Chen:

  1. I loved Jeremy’s attitude to pivoting or grinding it out.
  2. Jeremy’s idea of approaching your captive market when things are tight is solid. These are people who already know you and want to help you out.
  3. Heading to the Canton Fair was a massive decision given he didn’t really know what he was going there for … yet it certainly paid off.

 

Resources mentioned:

 

But the marketing gold doesn’t stop there, in this episode:

 

 

Jingle of the Week – ‘Come On Aussie Come On’

 

 

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

This post was provided by marketing speaker Tim Reid who is the host of The Small Business Big Marketing Show, Australia’s #1 marketing podcast, also heard on Virgin Airlines. Subscribe FREE on iTunes or Android

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