Local councils throughout Australia are showing their support for local businesses by creating events and expo’s where business owners can show their goods and services and connect with other local business owners.
As a micro-business owner, I was delighted to take part recently in the Eastern Women on the Go expo, one of a series of events created as a joint venture by Maroondah, Knox and Yarra Ranges Councils. Designed to promote businesses owned and run by women in these municipalities, the event offers great speakers and an opportunity to network in a relaxed environment. The event was publicised well and drew over 100 attendees on the day. My participation also lead to being featured on the cover of Maroondah’s BizMatters magazine and a feature article in the Maroondah Weekly newspaper. A great outcome for a small business new to the municipality!
Creating new clients.
The second Women on the Go event held in the Yarra Ranges Shire on the 13th June offered over 30 local businesses the opportunity to display their products and services to participants. The response to the event was the biggest ever in Yarra Ranges and 145 women enjoyed lunch while being inspired by great speakers. The room was abuzz with networking. Feedback from participants has been great and there are reports of business already done through women sitting together or connecting with businesses on display.
“These events give business women an opportunity to talk one-on-one about their product or service and create new clients. And while they may not sell on the day, they make contact with people who want to do business with them later,” explains Donna Donovan, Business Development Officer for Yarra Ranges Council. “There are a lot of small businesses, some home-based, some clinics or shops with a sole owner who have limited opportunity to network. These events help them mingle with like-minded business people and provide a space to showcase the diverse range of businesses they manage or own.”
“A healthy community has to have a healthy economy.” Donna continues. “These events are seen as a way for local councils to strengthen their community – supporting local businesses supports the whole community.”
This is just one example of the kind of support you can tap into in your municipality. Check out your local council website to see how you can benefit from business expo’s and events being held right on your doorstep. If you know of a great business expo coming up in your municipality, why not share it with other TSBI members?