Expo’s mean big business

“Every day all around Australia trade and consumer shows are providing companies with a proven marketing channel that leverages the power of doing business face-to-face,” says General Manager of the Exhibition and Event Association of Australasia, Joyce DiMascio.

Events hosted by Exhibition and Event Association of Australasia members attracted close to 24,000 exhibitors and almost 2 million visitors last financial year.

For many companies, expos represent their primary form of marketing. The strength of an exhibition is that it is the only marketing medium that brings qualified buyers face to face with sellers.

Reproduced from an article “Show Off!” BizMatters Feb 2013

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