Whether you’re a start-up or an established small business, if you’re looking to protect and grow your business, it’s important to get the basics right. Often start-ups and small business are time and cash poor, so seeking professional IP advice might not be an option. But even if you are planning to seek professional assistance with your IP, it’s valuable to understand the basics first.
These 3 IP Australia Videos can be your first steps into understanding how to make the most of your IP. You’ll learn how protection can create value for your organisation and help you grow your business.
IP Basics for Business focuses on the three main registered rights as well as copyright. These are the most common types of IP you’re likely to encounter as a small business owner. At a glance you’ll learn about patents, trade marks, designs and copyright.
IP, Know What You Don’t Know looks at simple things to do before you develop a new product, how small business people use IP to become big business people and the difference between an attorney and an examiner.
IP, Balancing Costs and Benefits weighs up the cost and benefits of protecting your IP. It also teaches a simple technique for knowing how much your IP is worth and explains the three types of costs for IP protection.