Have any questions? 1300 816 817

How mindfulness changed Ray Good’s business (and personal) life for good

How mindfulness changed Ray Good’s business (and personal) life for good

  • On April 10, 2019
  • marketing podcast, Marketing tips, mindfulness, ray good, Small Business Big Marketing, the good place, tim reid, why being mindful is critical to business success

In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm ….


A little bit more about Ray Good …

The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold-out rave in London, Tokyo, and Berlin … organising large scale music events … he even owned a Australia’s most respected import record store and his own record label.

But then the good life came to an end. Ray was burning out and so were most of his mates.

Eventually, someone tapped him on the shoulder and suggested he try meditation. And from that point on he’s never looked back.

He launched a hugely successful sustainable seafood restaurant empire which he subsequently sold in order to focus 100% on his real passion … helping entrepreneurs and business owners find their Good Place via mediation.

As Ray says, “the best guy to teach silence is the one who understands noise!”


In this candid chat Ray shares:

  • His business building strategies
  • His coping strategies
  • How he built Hooked into a mini-empire
  • How and why we should all meditate
  • Ray even takes us through a beautiful guided meditation



Here’s what caught my attention from my chat with Ray Good from The Good Place:

  1. Invest in yourself and start to meditate.
  2. Great names can be the start of a great business idea.
  3. Every touch point has to be branded.


Ray Good Interview Transcription

I started off by asking Ray to describe his crazy life as a DJ.

Well pretty crazy yeah. As you just mentioned I made on the list of the world’s top 100 DJs. But also at the same time, I was building up an empire. I was running large scale rave parties in Sydney and dance parties. I had weekly club nights going. I had my own import record store and record label as well. So this is quite an early age I guess this is the early 90s I was probably about 22 23. I’m living the dream and juggling a lot. It was inevitable I guess. I was going to burn out and it’s also the first time I’ve really faced stress and anxiety in what I was doing.

Click Here To Download Full Transcription


Resources mentioned:


“We all need to power down before we power back up.”
– Ray Good
The Good Place
Ray Good - The Good Place

Please support the following businesses who make this show possible:


American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.



Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.


If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.


This post was provided by marketing speaker Tim Reid who is the host of The Small Business Big Marketing Show, Australia’s #1 marketing podcast, also heard on Virgin Airlines. Subscribe FREE on iTunes or Android